A bail bonds service with dozens of locations across Southern California needed help standing out among the competition. Adding to the challenge? Impending regulations detrimental to the bail bond industry (SB10) as judges were instructed to cite and release instead of issuing bail. Luckily, this company began a local SEO campaign months before its slowest season, November-December.
Insight
November and December are historically slow months for bail bond companies. Add that to the industry’s uncertainty — an impending state bill that would eliminate bail, with judges already instructed to cite and release more frequently — and it looked like winter 2019 would be a terrible season for business.
Solution
This company came to us for SEO, link building and content services back in August, and we quickly got to work. We created and rewrote location page content; optimized Google My Business (GMB) listings; built authoritative links and citations, and improved SEO (both on-page and technical) across the entire site.
Results
As location pages, optimizations, links/citations and refreshed business listings went live, we gained traction and continued to increase local keyword rankings. But the real payoff came during the end-of-year holiday season. In comparing November – December year-over-year, we drove unprecedented business results via GMB for seven focus locations:
Impressions up 63% as the company’s locations dominated local search results
Discoveries up 41% with nearly half of the traffic increase coming from new users
Click-to-calls up 64% driving unprecedented lead volume directly from optimized GMB listings
